ANGELA LAWRENCE
she/her
Brand & Graphic Designer
Brand and graphic designer with 10+ years of in-house experience leading brand identity and multi-channel design across digital, print, and environmental applications. Freelance designer and illustrator for 15+ years, with work spanning branding, graphic design, custom illustration, and art.
Angela is a bright, intelligent creative who successfully siphons her artistic abilities into beautiful graphics, and quickly picks up new software skills to level up her designs.
Katherine Yau
Marketing Designer, Houzz
Angela isn't just a capable designer able to create assets for your marketing team. She's a thoughtful, passionate designer that truly thinks about the message and impression the asset is supposed to deliver to its intended audience. She cares about the quality of her work and how it can make a lasting impression to the audience.
Michael Basilio
Director of Analyst Relations, ZoomInfo
Her communication style is best described as effortless, and she has superpowers that somehow make everyone around her feel loved, included, and heard. Her work is of the highest quality, and brings together ideas from many different constituents in order to create the perfect design and customer experience.
Adam Silverman
Sr. Marketing Director, Signifyd
Experience
Lead Brand Designer / Creative Director | Syncro
Mar 2024 - Mar 2026
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Played a lead role in a ground-up company rebrand over 9 months, implementing the new brand across web, email, social channels, internal materials and systems, and reskinned assets such as slides, sales materials, and ebooks.
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Provided creative leadership across every department, including marketing, product, HR, and executive teams. Supervised a senior graphic designer and creative vendors.
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Maintained brand identity across digital, print, and environmental applications. Directed creative for the rebrand, Syncro XMM, Cloud Backup, Syncro Secure, all product launches, and tradeshow assets.
Senior Graphic Designer | Corporate Finance Institute
Sep 2022 - Jan 2024
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Executed and evolved the visual brand across social media graphics, paid advertising, and email, maintaining a consistent identity across all assets.
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Created, owned, and maintained CFI’s visual brand guidelines, keeping brand identity consistent across all marketing assets.
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Collaborated with web design, product design, and creative vendors.
Graphic Designer | Zoominfo
Dec 2020 - Jul 2021
- Integrated the Chorus brand into the ZoomInfo parent brand over 6 months following the acquisition.
- Co-branded a Chorus virtual event with ZoomInfo’s Elevate conference series.
- Worked within the ZoomInfo graphics team, leading Chorus brand work on the redesign of hundreds of product images on the Chorus website to align with the new brand and product redesign.
Graphic Designer | Chorus.ai
Dec 2020 - Jul 2021
- Redefined and broadened the Chorus brand to resonate with enterprise clients.
- Led branding for the Momentum product launch, producing email, social, paid, and sales support assets, ebooks, and animations, including animations for the website.
- Branded virtual events and demand generation campaigns.
- Served as web designer, managing the website, including assets and new page templates.
- Worked closely with product designers to keep the brand consistent across marketing and product touchpoints.
Graphic Designer | SparkPost
May 2019 - Nov 2020
- Created conference and event branding, informational guides, infographics, templates, promotional materials, and website assets.
- Refined the visual identity of the company and all subsidiary brands to align with target personas and audience.
Graphic & Marketing Coordinator | Kilroy Realty
July 2018 - May 2019
Graphic & Marketing Coordinator | Skanska
January 2017 - July 2018
Graphic & Marketing Specialist | Hayes Commercial Group
May 2015 - December 2016
Graphic Designer
May 2019 - Nov 2020
- Created conference and event branding, informational guides, infographics, templates, promotional materials, and website assets.
- Refined the visual identity of the company and all subsidiary brands to align with target personas and audience.
Freelance
In addition to my full-time in-house work, I have taken on several freelance clients over the years. Here are a few of the wonderful companies I've had the pleasure to work with. If you're interested in working with me on a freelance basis, please contact me to discuss your projects and rates!