San Francisco Flower Mart

When I joined Kilroy, I had the pleasure of heading the marketing efforts for the New San Francisco Flower Mart development in San Francisco. With the help of the marketing team, I created beautiful assets to market the project and leasing efforts.

Logo: I did not design the original logo for the San Francisco Flower Mart, but I gave it a refresh with this flower background and brush strokes to pay tribute to the creative space and roots in the original flower mart.

Brochure: I designed this highly branded brochure to attract tenants to leasing at the new SFFM. I wanted to use floral imagery and photography of the neighborhood to ground the beauty in the historical context of the SFFM.

Naming Graphic: After helping come up with names for the different buildings and components of the new San Francisco Flower Mart development, I created this naming graphic to help justify our choices. In this branded piece, I wanted to pair imagery that spoke to the mood and elegance of the development.

Leasing Website: I redesigning the leasing website for the new San Francisco Flower Mart on WIX. Here is a screenshot of the homepage, but the website is live.

First Look Party

First Look Party: I designed this die cut invitation to highlight the logo. I also purchased these succulents from the current flower mart and added these branded tags. These were delivered with the invitations by hand by the brokers. I also designed the RSVP site for the party on WIX.

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2020 © Angela Lawrence